The original Joe Brand Store opened in 1935 as a men’s store in downtown Laredo. Joe Brand himself was a very progressive merchandiser and his uniqeness showed in the marketing of his store (see some of the original ads above) which continued to grow steadily. Joe’s wife, Josephine, ran the women’s business, and later their daughter, Linda, and son-in-law, Seymon, joined the team. The McAllen store was added in the 70′s and the rest, as they say, is history.
Today we are proud to be celebrating 75 years in Fashion!
Currently the Joe Brand store company operates as a high-end specialty retailer complete with men’s, women’s, cosmetics, fine jewelry, watches, accessories, shoes and even gifts for the home. Joe Brand is recognized as a fashion leader, by celebrities and regular “Joe’s” alike. There’s truly something for everyone at Joe Brand.
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